What becomes possible?
Show a capability that was too slow, too expensive, too complex or simply impossible before today’s AI.
01 The pitch
Become a data governance superhero.
Use AI to make data governance more powerful, more useful and more valuable to the people it serves.
Any industryAny processAny userAny AI tool
02 The competition
One open question. Three things to prove.
The competition stays tool-open. Snowflake can anchor the day with CoWork for knowledge workers, CoCo for builders, Cortex AI, credits and mentors.
Who benefits?
Improve a business, user or community outcome—not merely the governance team’s paperwork.
Why can we trust it?
Build governance into the experience so it makes the result safer, clearer and easier to adopt.
Not a coding contest.
A prototype, low-code workflow or convincing interactive demonstration can win.
Surprise us.
03 What we teach
Learn the controls. Then invent the impossible.
- 1Observethe governance need
- 2Proposean AI-enabled control
- 3Approvewith human judgment
- 4Enforceinside the workflow
- 5Provetrust + business value
Then askWhat becomes possible when governance can classify, authorize, monitor and explain while work is happening?
The governance compiler
Turn business intent into a control people can review, enforce and monitor.
“Yes, but safely”
Find the most useful allowed answer—redacted, aggregate, synthetic or approved.
A trust receipt
Make every AI action carry proof of sources, permissions, controls and judgment.
04 The day
DAMA Days on the left. Hackathon on the right.
Recommended placementParallel room 9:40–4:05 · Main-stage final at 4:40
Time
DAMA Days · Main room
Governance Superpowers · Hack room
Welcome / Keynote
SHAREDWelcome / Keynote
truData Solutions · Karen Pfeifer
LEARNAI Superpower Lab + form teams
Break
SHAREDBreak
Marilu Lopez · Kroon/Mayers fireside
BUILDFrame the value + sprint 1
Lunch
SHAREDLunch + mentor checkpoint
CDO panel · Aakriti · TBD
BUILDSprint 2 + stress test + finish
Break
SHAREDBreak
Tamara Sipes
DEMOQualifying demos
OutSystems
REJOINJudges deliberate · Teams return
Special Event
MAIN STAGEFinalists + awards
Current DAMA Days agenda as published Aug. 27, 2026 · Hackathon lane is proposed.
05 Why partner
One day. Two durable wins.
A practical way to support the community—and learn what governed AI looks like in practitioners’ hands.
What Snowflake gets
A practitioner-led stage for Snowflake’s trusted data + AI story.
- PositioningShow Snowflake where governed enterprise data becomes working AI.
- AdoptionPut featured tools in practitioners’ hands for a full working day.
- SignalLearn what data leaders, builders and stewards actually choose to build.
- Durable proofReuse approved demos as customer, community and event stories.
What DAMA LA gets
The support to deliver a stronger member experience.
- ResourcesAccess, credits or sample data lower the barrier to a working demo.
- ExpertiseSponsor mentors help teams move from an idea to evidence.
- Program liftSupport strengthens facilitation, prizes and production.
- MomentumDemos, stories and relationships keep working after the event.
Measurable success
Participation · teams formed + demos completed
Quality · judge scores + participant feedback
Follow-through · opt-in conversations + approved stories
06 What wins
Bring any problem. Prove the leap.
We are judging whether AI gave governance a meaningful new power—and whether someone will actually want to use it.
The final demo answers:
What could not be done this way before?
Whose outcome gets better?
How does governance strengthen it?
New AI-enabled capabilityIs the leap clear and genuinely enabled by AI?
30%Meaningful impactDoes a business, user or community outcome improve?
30%Governance by designDoes trust strengthen the solution?
25%Lovable + adoptableWould the intended user choose it?
15%Board decisionRun it as a parallel lab?
Timing9:40–4:05 + 4:40 final
Snowflake opportunityCoWork/CoCo access · 2 mentors · prize
Snowflake AI ↗